About us
About Us
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Commitment to Quality
We are committed to providing seafood of exceptional quality and consistently surpass industry standards.
Customer Focused
We actively listen, respond swiftly, and consistently exceed customer expectations. Through this dedication, we build strong relationships with our customers and set new benchmarks for exceptional service in the industry.
Empowering Our Team
Our talented, dedicated, diverse team is the foundation of our success. We value inclusivity, collaboration, and personal growth, empowering our members.
Years in the business
Established since 1986
0
Years in the business
Established since 1986
Commitment to Quality
We are committed to providing seafood of exceptional quality and consistently surpass industry standards.
Customer Focused
We actively listen, respond swiftly, and consistently exceed customer expectations. Through this dedication, we build strong relationships with our customers and set new benchmarks for exceptional service in the industry.
Empowering Our Team
Our talented, dedicated, diverse team is the foundation of our success. We value inclusivity, collaboration, and personal growth, empowering our members.
0
Years in the business
Established since 1986
Commitment to Quality
We are committed to providing seafood of exceptional quality and consistently surpass industry standards.
Customer Focused
We actively listen, respond swiftly, and consistently exceed customer expectations. Through this dedication, we build strong relationships with our customers and set new benchmarks for exceptional service in the industry.
We actively listen, respond swiftly, and consistently exceed customer expectations. Through this dedication, we build strong relationships with our customers and set new benchmarks for exceptional service in the industry.
Empowering Our Team
Our talented, dedicated, diverse team is the foundation of our success. We value inclusivity, collaboration, and personal growth, empowering our members.
Affiliates
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Click the logo to find out more.
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Our Awards
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Enterprise 50
We are a recipient of the prestigious Enterprise 50 Award in 2019. This accolade celebrates our unwavering commitment to growth, resilience, and visionary leadership. As we continue to pioneer in our industry, we remain dedicated to delivering unparalleled value and driving impactful change in the business landscape.
NTUC May Day Awards
Honored with the esteemed NTUC May Day Awards in 2018, we celebrate a legacy of commitment to our workforce and community. This recognition underscores our dedication to fostering a culture of inclusivity, empowerment, and prosperity for all. As we pave the way forward, we remain steadfast in our mission to champion the rights and well-being of workers while driving sustainable growth and positive impact within our organization and beyond.
ASEAN Investment & Trade Forum
We are proud recipients of the Excellence Award for Outstanding Seafood Supply Chain and Food Service Solutions
Food Safety Excellence Performance
We have achieved 12 years of consecutive Grade A as of calendar year 2024, receiving acknowledgement from Singapore Food Agency for Food Safety Excellence Performance. This bears testament to the efforts that our company have put in towards ensuring food safety.
Food Safety Excellence Performance
We are a recipient of the prestigious Enterprise 50 Award in 2019. This accolade celebrates our unwavering commitment to growth, resilience, and visionary leadership. As we continue to pioneer in our industry, we remain dedicated to delivering unparalleled value and driving impactful change in the business landscape.
NTUC May Day Awards
Honored with the esteemed NTUC May Day Awards in 2018, we celebrate a legacy of commitment to our workforce and community. This recognition underscores our dedication to fostering a culture of inclusivity, empowerment, and prosperity for all. As we pave the way forward, we remain steadfast in our mission to champion the rights and well-being of workers while driving sustainable growth and positive impact within our organization and beyond.
NTUC May Day Awards
Honored with the esteemed NTUC May Day Awards in 2018, we celebrate a legacy of commitment to our workforce and community. This recognition underscores our dedication to fostering a culture of inclusivity, empowerment, and prosperity for all. As we pave the way forward, we remain steadfast in our mission to champion the rights and well-being of workers while driving sustainable growth and positive impact within our organization and beyond.
ASEAN Investment &
Trade Forum
We are proud recipients of the Excellence Award for Outstanding Seafood Supply Chain and Food Service Solutions
Enterprise 50
We are a recipient of the prestigious Enterprise 50 Award in 2019. This accolade celebrates our unwavering commitment to growth, resilience, and visionary leadership. As we continue to pioneer in our industry, we remain dedicated to delivering unparalleled value and driving impactful change in the business landscape.
Click to find out more
Our Awards
NTUC May Day Awards
Honored with the esteemed NTUC May Day Awards in 2018, we celebrate a legacy of commitment to our workforce and community. This recognition underscores our dedication to fostering a culture of inclusivity, empowerment, and prosperity for all. As we pave the way forward, we remain steadfast in our mission to champion the rights and well-being of workers while driving sustainable growth and positive impact within our organization and beyond.
Singapore Food Agency
We have achieved 12 years of consecutive Grade A as of calendar year 2024, receiving acknowledgement from Singapore Food Agency for Food Safety Excellence Performance. This bears testament to the efforts that our company have put in towards ensuring food safety.
ASEAN Investment &
Trade Forum
We are proud recipients of the Excellence Award for Outstanding Seafood Supply Chain and Food Service Solutions
Enterprise 50
We are a recipient of the prestigious Enterprise 50 Award in 2019. This accolade celebrates our unwavering commitment to growth, resilience, and visionary leadership. As we continue to pioneer in our industry, we remain dedicated to delivering unparalleled value and driving impactful change in the business landscape.
Click to find out more
Our Awards
Our Awards
Click to find out more
Enterprise 50
We are a recipient of the prestigious Enterprise 50 Award in 2019. This accolade celebrates our unwavering commitment to growth, resilience, and visionary leadership. As we continue to pioneer in our industry, we remain dedicated to delivering unparalleled value and driving impactful change in the business landscape.
NTUC May Day Awards
Honored with the esteemed NTUC May Day Awards in 2018, we celebrate a legacy of commitment to our workforce and community. This recognition underscores our dedication to fostering a culture of inclusivity, empowerment, and prosperity for all. As we pave the way forward, we remain steadfast in our mission to champion the rights and well-being of workers while driving sustainable growth and positive impact within our organization and beyond.
ASEAN Investment & Trade Forum
We are proud recipients of the Excellence Award for Outstanding Seafood Supply Chain and Food Service Solutions
Food Safety Excellence Performance
We have achieved 12 years of consecutive Grade A as of calendar year 2024, receiving acknowledgement from Singapore Food Agency for Food Safety Excellence Performance. This bears testament to the efforts that our company have put in towards ensuring food safety.
Our Awards
Click to find out more
Enterprise 50
We are a recipient of the prestigious Enterprise 50 Award in 2019. This accolade celebrates our unwavering commitment to growth, resilience, and visionary leadership. As we continue to pioneer in our industry, we remain dedicated to delivering unparalleled value and driving impactful change in the business landscape.
NTUC May Day Awards
Honored with the esteemed NTUC May Day Awards in 2018, we celebrate a legacy of commitment to our workforce and community. This recognition underscores our dedication to fostering a culture of inclusivity, empowerment, and prosperity for all. As we pave the way forward, we remain steadfast in our mission to champion the rights and well-being of workers while driving sustainable growth and positive impact within our organization and beyond.
ASEAN Investment & Trade Forum
We are proud recipients of the Excellence Award for Outstanding Seafood Supply Chain and Food Service Solutions
Food Safety Excellence Performance
We have achieved 12 years of consecutive Grade A as of calendar year 2024, receiving acknowledgement from Singapore Food Agency for Food Safety Excellence Performance. This bears testament to the efforts that our company have put in towards ensuring food safety.
Affiliates
Click the logo to find out more.
Click the logo to find out more.
Our Awards
Enterprise 50
We are a recipient of the prestigious Enterprise 50 Award in 2019. This accolade celebrates our unwavering commitment to growth, resilience, and visionary leadership. As we continue to pioneer in our industry, we remain dedicated to delivering unparalleled value and driving impactful change in the business landscape.
ASEAN Investment & Trade Forum
We are proud recipients of the Excellence Award for Outstanding Seafood Supply Chain and Food Service Solutions
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Food Safety Excellence Performance
We have achieved 12 years of consecutive Grade A as of calendar year 2024, receiving acknowledgement from Singapore Food Agency for Food Safety Excellence Performance. This bears testament to the efforts that our company have put in towards ensuring food safety.
NTUC May Day Awards
Honored with the esteemed NTUC May Day Awards in 2018, we celebrate a legacy of commitment to our workforce and community. This recognition underscores our dedication to fostering a culture of inclusivity, empowerment, and prosperity for all. As we pave the way forward, we remain steadfast in our mission to champion the rights and well-being of workers while driving sustainable growth and positive impact within our organization and beyond.
Our Certifications
Click the logo to find out more.
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We are ISO 9001:2015 certified, ensuring consistent quality, efficiency, and customer satisfaction while continuously striving to exceed expectations.
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We are ISO 22000:2018 certified, ensuring food safety and quality at every step so you can trust in the excellence of our products.
We are certified under the ASC Chain of Custody standards, ensuring sustainable, traceable seafood and reflecting our commitment to responsible aquaculture.
We are MSC Chain of Custody certified, ensuring our seafood is sustainable, traceable, and responsibly sourced.
We are bizSAFE Level 3 certified, ensuring a safe, compliant workplace through strong safety protocols and ongoing improvement.
We are certified in Age-Friendly Workplace Practices, fostering an inclusive environment where employees of all ages can thrive and contribute.
We are a TAFEP-recognized HCPartner, committed to business growth through people development and progressive employment practices.
We are a TAFEP-recognized HCPartner, committed to business growth through people development and progressive employment practices.
We are bizSAFE Level 3 certified, ensuring a safe, compliant workplace through strong safety protocols and ongoing improvement.
We are certified in Age-Friendly Workplace Practices, fostering an inclusive environment where employees of all ages can thrive and contribute.
We are ISO 22000:2018 certified, ensuring food safety and quality at every step so you can trust in the excellence of our products.
.png)
We are ISO 9001:2015 certified, ensuring consistent quality, efficiency, and customer satisfaction while continuously striving to exceed expectations.
We are certified under the ASC Chain of Custody standards, ensuring sustainable, traceable seafood and reflecting our commitment to responsible aquaculture.
We are MSC Chain of Custody certified, ensuring our seafood is sustainable, traceable, and responsibly sourced.
Our Certifications
Established since 1986
Click the logo to find out more.
Click the logo to find out more.
Years in the business
Our Certifications
Established since 1986
Click the logo to find out more.
Click the logo to find out more.
Years in the business
We are certified in Age-Friendly Workplace Practices, fostering an inclusive environment where employees of all ages can thrive and contribute.
We are a TAFEP-recognized HCPartner, committed to business growth through people development and progressive employment practices.
We are bizSAFE Level 3 certified, ensuring a safe,
compliant workplace through strong safety protocols and ongoing improvement.
We are certified under the ASC Chain of Custody standards, ensuring sustainable, traceable seafood and reflecting our commitment to responsible aquaculture.
We are MSC Chain of Custody certified, ensuring our seafood is sustainable, traceable, and responsibly sourced.
We are ISO 9001:2015 certified, ensuring consistent quality, efficiency, and customer satisfaction while continuously striving to exceed expectations.
We are ISO 22000:2018 certified, ensuring food safety and quality at every step so you can trust in the excellence of our products.
Our Awards
Click the logo to find out more.
Click the logo to find out more.
Our Certifications
Established since 1986
Click the logo to find out more.
Click the logo to find out more.
Years in the business
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Reach New Heights
Enterprise 50
We are a recipient of the prestigious Enterprise 50 Award in 2019. This accolade celebrates our unwavering commitment to growth, resilience, and visionary leadership. As we continue to pioneer in our industry, we remain dedicated to delivering unparalleled value and driving impactful change in the business landscape.
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Feature 01
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Feature 01
Enterprise 50
We are a recipient of the prestigious Enterprise 50 Award in 2019. This accolade celebrates our unwavering commitment to growth, resilience, and visionary leadership. As we continue to pioneer in our industry, we remain dedicated to delivering unparalleled value and driving impactful change in the business landscape.
Click the logo to find out more.
Our Certifications
Established since 1986
Click the logo to find out more.
Click the logo to find out more.
Years in the business
Our Milestones
NTUC May Day Awards
Plaque of Commendation
AVA Food Safety Excellence Awards
Bronze Award
Achieved HACCP certification
Achieved ISO 9001 certification
Recognized as HCPartner
2008
Moved to a JTC food factory at 1002 Tai Seng Avenue with AVA approved seafood processing and cold storage facilities
2018
1st retail flagship store set up in Taiwan
Achieved ISO 22000 certification
2017
2016
Achieved MSC and ASC CoC certification
1st retail outlet set up in Taipei Veterans General Hospital
2015
HSF Global Pte Ltd
incorporated to consolidate trading business and streamline procurement processes
2012
Achieved BizSafe Level 3 certification
Started international trading business
2009
Hartsin International Co., Ltd
incorporated for retail business
1992
Moved to a 3-storey factory unit at 161 Ubi Avenue 4 with AVA approved seafood processing and cold storage facilities
Hong Seafood Pte Ltd incorporated
1986
Mr Loh Par Hong started sole proprietorship to sell frozen seafood to foodservice customers
2019
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Enterprise 50 Awards
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2024
2023
ASEAN Investment & Trade Forum
Excellence Award for Seafood Supply Chain and Foodservice Solutions
Adopter of TAFEP Tripartite Standard on
Age-Friendly Workplace Practices
Acknowledgement for Food Safety
Excellence Performance
Maintained a record of 'A' grades in food safety for 7 consecutive years as of 2018.
2020
Our Milestones
2018
1st retail flagship store set up in Taiwan
Achieved ISO 22000 certification
NTUC May Day Awards
Plaque of Commendation
AVA Food Safety Excellence Awards
Bronze Award
2017
Recognized as HCPartner
2016
Achieved MSC and ASC CoC certification
1st retail outlet set up in Taipei Veterans General Hospital
2015
HSF Global Pte Ltd
incorporated to consolidate trading business and streamline procurement processes
2012
Achieved BizSafe Level 3 certification
Started international trading business
2009
Hartsin International Co., Ltd
incorporated for retail business
2008
Moved to a JTC food factory at 1002 Tai Seng Avenue with AVA approved seafood processing and cold storage facilities
Achieved HACCP certification
Achieved ISO 9001 certification
1992
1986
Moved to a 3-storey factory unit at 161 Ubi Avenue 4 with AVA approved seafood processing and cold storage facilities
Hong Seafood Pte Ltd incorporated
Mr Loh Par Hong started sole proprietorship to sell frozen seafood to foodservice customers
2020
Enterprise 50 Awards
ASEAN Investment & Trade Forum
Excellence Award for Seafood Supply Chain and Foodservice Solutions
2023
Adopter of TAFEP Tripartite Standard on
Age-Friendly Workplace Practices
2024
Acknowledgement for Food Safety
Excellence Performance
2019
Maintained a record of 'A' grades in food safety for 7 consecutive years as of 2018.
Our Milestones
HSF Global Pte Ltd
incorporated to consolidate trading business and streamline procurement processes
Hartsin International Co., Ltd
incorporated for retail business
Moved to a 3-storey factory unit at 161 Ubi Avenue 4 with AVA approved seafood processing and cold storage facilitiesHong Seafood Pte Ltd incorporated
Adopter of TAFEP Tripartite Standard on
Age-Friendly Workplace Practices
Acknowledgement for Food Safety
Excellence Performance
Maintained a record of 'A' grades in food safety for 7 consecutive years as of 2018.
Enterprise 50 Awards
Recognized as HCPartner
2024
2020
2019
2017
2015
2009
1992
2023
2018
2016
2012
2008
1986
NTUC May Day Awards
Plaque of Commendation
AVA Food Safety Excellence Awards
Bronze Award
Achieved MSC and ASC CoC certification.
1st retail outlet set up in Taipei Veterans General Hospital
Achieved BizSafe Level 3 certification
Started international trading business
Moved to a JTC food factory at 1002 Tai Seng Avenue with AVA approved seafood processing and cold storage facilities
Achieved HACCP certification
Achieved ISO 9001 certification
Mr Loh Par Hong started sole proprietorship to sell frozen seafood to foodservice customers
ASEAN Investment & Trade Forum
Excellence Award for Seafood Supply Chain and Foodservice Solutions
.jpg)
1st retail flagship store set up in Taiwan
Achieved ISO 22000 certification