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HSF Group receives 2024 Asia Branded Food Transformation Leadership Award



A group photo of some of the leaders and guests attending the 19th Asian Brand Awards.

Former Deputy Prime Minister of Thailand Wang Pengdi (fifth from the right, front row), Former Vice Minister of Foreign Affairs of People's Republic of China Kong Xuanyou (fifth from the left, front row), President of China Association for the Development of Asian Economy (CAEDA) Kwon Soon Ki (fourth from the right, front row), President of ASEAN-China Chamber of Commerce and Industry (ACCI) Yang Tianhua (fourth from the left, front row), Executive Vice President of CAEDA and Founder and CEO of Asiabrand Wang Jianguong, Founder and CEO of China Asia Economic Development Association (front row, sixth from right), and Liu Yuanda, Director of Marketing Center of Global Times (front row, third from left)


On October 26th, the 19th Asia Brand Awards, initiated and sponsored by Asiabrand, a professional brand evaluation organization, and co-sponsored by China-Asia Economic Development Association, Global Times, Belt & Road General Chamber of Commerce, ASEAN-China Commerce Association and One TV, was held in Beijing. 


HSF Group was honoured with the “2024 Asia Brand Food Transformation Leadership Award” for its strong overall corporate strength and became the center of attention at this top branding event. The company has been in operation for 37 years, with deep roots in the market and customers in many high-end sectors around the world.


HSF Group has not only been wholesaling a wide range of frozen seafood, but has also been involved in the health food sector for twelve years. Mrs Loh, director of HSF Group, represented the company in Beijing, China and received the award in a highly visible manner.


Mrs Loh (first from left), director of HSF Group, at the awards ceremony.


At the forum on “Health Industry and Innovation”, Mrs Loh delivered a brilliant speech that won her a standing ovation. She revealed that the company's bird's nest contains 96.27mg of salivary acid per gram, far exceeding similar products in the market, with outstanding quality. In addition, Lau Yuen Tong Chicken Essence and Milkfish Essence contain 23 kinds of amino acids and are made with innovative technology without any additives.


The scene at the Brand Asia Big Health Forum (Mrs Loh, director of HSF Group, second from left)


Mrs Loh also shared a heartwarming story about her grandson consuming the company's products, highlighting their safety. She patiently answered every question, demonstrating professionalism and sincerity and winning wide acclaim. The ceremony not only provided a stage for HSF Group to showcase its strengths, but also opened new doors for cooperation.


In the future, HSF Group will continue to uphold the concept of high quality, enter into the health industry and promote the internationalisation of the brand.

Mrs Loh (second from right), director of HSF Group, poses for a group photo with ASEAN-China Chamber of Commerce and Industry (ACCI) President Yang Tianhua (first from right) and other guests.


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